An economist once said that demand is manufactured. One way demand is manufactured is through advertising. The way modern business is conducted is such that no business – large or small – can survive without advertising. Small businesses are at a very big disadvantage when it comes to advertising because they have limited budgets. There [...]
Client and agency must be willing to invest in value creation. When this occurs, the conversion of two intangibles – time and ideas – translates into a tangible and sustainable compensation model.
See original here: Ad Agency Compensation is All About Value Creation
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Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months. This is significant considering how rapidly Facebook has been growing these last few months (600k users a day!).
The study also reports several other statistics that marketers should take [...]
CPR CPA CTR… what does it all mean? What it means is dollars “out” of your pocket instead of “in” to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.
Read more from the original source: The Shrinking Ad Dollar
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A new Fallon Minneapolis-created ad for job site The Ladders does a great job distinguishing itself from the rest of the pack.
Go here to read the rest: If You Make Less Than $100K, You’re A Monstrous Loser
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