Q: “Jack, how I can learn to evaluate advertising’s creative content.” A: First, a quick summary. We want to think about how to send the right selling message using the right media channel to reach the right customer group. This statement generates several other questions.
Excerpted from:Three Words Help Evaluate Advertising Content
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Despite all the technological advances that the human civilization has achieved, there are still some old and lovable traditions which are well in use. Use of postcards can be traced back in history when there were insufficient means of communication, and people used to show their love and affection to their loved ones living hundreds [...]
Do you need to find an edge for your advertising plan? Here’s a plan the brings you the competitive edge with ideas and suggestions that take you beyond competition to the big win. Drive traffic home with advertising you can apply to your business.
See more here: Competitive Edge – 5 Ways Advertising Drives Recognition
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One of the most powerful tools in marketing is the prudent use of words in advertising. Judiciously used words have the power to entice and hold the attention of potential customers. This leads to either immediate sale or sales in the future, but most importantly it can establish the all important relationship between customer and [...]
There are at least 12 major elements you need in place to get your sales copy working like new … Any number of these checkpoints could be costing you thousands of dollars in sales right now.
Read more: Raydal 12-Point Copywriting Critique System
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