The Value of Social Media Report has been released by Econsultancy and the Online Marketing Summit. I was offered a sneak peek at the study and provided my analysis for the report. It’s definitely worth the investment, and as a taster, here’s my analysis:
What struck me the most is that 61% of companies feel their [...]
Well, it’s official. The partnership which will lead to the blending of the “other search engines” Yahoo and bing, has been given the government seal of approval by both the US Department of Justice and the European Commission.
The integration of the two engines will be started immediately and it will take until 2011 before the [...]
Neilsen has reported their search market share numbers for January—and Google seems to have forgotten which way is up. While the search giant is still #1 and in no danger, they lost a percentage point of the search query market from December, falling from 67.3% to 66.3% of all queries.
If Google’s, losing, who’s gaining? Just [...]
You want to know how to be one of the top advertisers for NCAA tournament this year, take a lesson from Super Bowl XLIV where 106 million people around the world watched this glorious event. There is no doubt that television ads for Super Bowl Sunday have a significant impact on the viewing audience.
Continued here: [...]
Yahoo (moves toward the little blue bird, the center of attention at the party): Well, hello there, baby. You sure are popular here.
Twitter (BIG SMILE): Yep! And I have #friends @overthere and @overthere and—
Yahoo (slips an arm around the bird): How would you like to come back to my place for a little . . [...]
